How to Price Local SEO Services Without Guessing
A competitor’s package price tells you what they advertise. It does not tell you how many hours they spend, what they include or whether the work is profitable.…
KASHIF RAZA / INSIGHTS
Local SEO, explained clearly.
Practical guides to Google Business Profile, search visibility and the business of SEO.
Looking for help with your business? Let’s talkLatest articles
Guides, observations and practical next steps.
Google Business Profile Calls vs Leads: What Should You Measure?
A report says your Google Business Profile generated 100 calls. Does that mean 100 conversations, 100 qualified enquiries or 100 new customers? Before using the number in a…
Local SEO vs Google Maps SEO: What Does Your Business Need?
A business owner may be offered Local SEO, GBP SEO and Google Maps SEO as though they are three separate products. The names can make an ordinary service…
Google Business Profile Not Showing? Check These Problems First
You search for your business and cannot find the profile where you expect it. Before changing the name, adding locations or creating another listing, identify what “not showing”…
I Audited LOOKFANTASTIC’s SEO — Here’s What a Beauty Giant Gets Right (and What Your Store Can Steal)
You can’t outspend the giants. But you can out-execute them on the fundamentals they neglect. I audited LOOKFANTASTIC — one of the UK’s biggest beauty retailers — using…
PUT THE IDEAS TO WORK
Start with one useful improvement.
Review your profile, explore a free tool or discuss what your business needs next.