KASHIF RAZA · LOCAL SEO & WORDPRESS
Get found locally.
Get chosen.
I help local businesses show up on Google Search and Maps with stronger business profiles and websites built to turn interest into enquiries.
Direct specialist support · Clear priorities · Your accounts stay yours
SEARCH VISIBILITY. BUSINESS OPPORTUNITY.
Kashif Raza
Local SEO · Google Business Profile · WordPress
Google Search / Maps / Local SEO
GET FOUND
✦
BUILD TRUST
✦
WIN ENQUIRIES
LOCAL SEO & GOOGLE BUSINESS PROFILE
Make it easier for nearby customers to choose you.
When people search for a service you offer, they need to find accurate information, understand why you are a good fit and know how to contact you. I help connect those steps through your Google Business Profile and website.
01
Google Business Profile
Clear business information, relevant services and a useful route from your profile to your business.
02
Your local website
Service pages and technical improvements that help customers understand what you offer and where you work.
03
Enquiries & measurement
Clear contact options and reporting that separates visibility, clicks and genuine enquiries.
LOCAL VISIBILITY
Your
business
Google
Search
Google
Maps
Your
website
Connect the places customers discover you.
RELEVANT EXPERIENCE
Built around real local businesses.
My work includes businesses in legal services, healthcare, beauty and retail, education, and local services. The priorities change with each business: how people search, what they need to trust, and how they make an enquiry.
Businesses I have worked with include SK Bukhari Law Solutions, NS Cosmetics UK, Doctor Mohsin Raza, RALM Academy and Mishi Products. Performance screenshots below are presented independently and are not attributed to these businesses.
ABOUT KASHIF
A specialist you can speak to directly.
I am Kashif Raza, an SEO practitioner focused on helping local businesses build a clearer, more useful search presence. My work brings Google Business Profile optimization together with local website content and practical WordPress improvements.
I start by understanding the business: what you offer, where you serve customers and which enquiries matter most. That context helps decide whether the next priority is a profile issue, a missing service page, a technical obstacle or a confusing contact journey.
You should be able to understand the work without learning SEO terminology. I explain the priorities, document changes and use the available performance data to guide what happens next.
SELECTED PERFORMANCE EVIDENCE
See the reporting behind the numbers.
These are existing screenshots from Google Business Profile and Google Search Console. They show different accounts and reporting windows; they are not a single combined campaign. Client names and website addresses are withheld for confidentiality.
208
Call-button clicks
208 call-button clicks
The profile report records clicks on its call button. This is a customer action signal; it does not establish how many calls were answered, qualified or became sales. Open the screenshot to inspect its comparison and reporting window.
8.23K
Search Console clicks
8.23K organic search clicks
This Search Console view shows 243K impressions, a 3.4% click-through rate and average position of 10.6. These are search performance metrics for the displayed period, rather than evidence of revenue or a before-and-after uplift.
668
Profile interactions
668 profile interactions
Profile interactions summarize supported actions in the selected report. Their business value depends on the action type and what happens after the customer contacts or visits the business.
Google Search Console: 1.84K clicks, 332K impressions. Three-month view.
Google Search Console: 179 clicks, 20.4K impressions. Three-month view.
Google Search Console: 250 clicks, 16.5K impressions. Three-month view.
Google Search Console: 4.57K clicks, 75.5K impressions. Three-month view.
Google Search Console: 485 clicks, 52.3K impressions. Three-month view.
Google Search Console: 205 clicks, 12.3K impressions. Three-month view.
Google Business Profile: 125 historical chat clicks. May-September 2026 report.
Google Search Console: 9.69K clicks, 561K impressions. Three-month view.
Google Business Profile: 115 website clicks. May-August 2026 report.
Additional historical reporting samples. Results vary by account, starting point, competition and reporting period. A screenshot alone does not establish that one specific change caused the result.
The story behind two reports.
Two separate reporting examples, explained in business terms. Read each alongside its source screenshot.
SEARCH PERFORMANCE / THREE-MONTH REPORT
243K impressions. 8.23K search clicks.
Being visible in search matters when people take the next step. This Google Search Console report records 243K impressions and 8.23K clicks over its selected three-month period. The website appeared in search results and generated thousands of clicks through to its pages.
The report also shows a 3.4% click-through rate and an average position of 10.6. Together, these figures describe the relationship between exposure, clicks and search position across the report. The average position is an aggregate, not a claim that every keyword ranked in the same place.
Why it matters: The website was generating a measurable route from Google Search to its pages. To understand its business impact, those clicks should be reviewed alongside qualified enquiries and booked work.
Source: the Google Search Console screenshot above. Three-month Web search view, with chart labels from July to October 2026. The image does not establish sales, keyword intent or which individual changes produced the result.
BUSINESS PROFILE / MAY-SEPTEMBER 2026
A stronger route from discovery to a phone enquiry.
A useful local presence gives customers a direct way to make contact. Between May and September 2026, this Google Business Profile recorded 208 call-button clicks. Its report shows a 39.6% increase against May-September 2025.
Activity varied through the period rather than rising in a straight line. Following a lower point in July, the chart rises in August and reaches its highest displayed month in September. The outcome is a measurable increase in people choosing the profile’s call option compared with the same months a year earlier.
Why it matters: Call-button activity is closer to customer contact than a profile view. It gives a business a useful signal to compare with answered calls, genuine enquiries and bookings.
Source: the Google Business Profile call report above. Google counts clicks on the call button; 208 is not a verified count of answered calls or sales. The screenshot does not separate organic and advertising contributions.
HOW WE WORK
A clear process, from first review to next priority.
01
Understand the business
You share your website, profile link, main services, service area and current concerns. We clarify what a valuable enquiry looks like before choosing the metrics to follow.
02
Set the priorities
I review the profile and website, compare relevant competitors and identify the most useful next steps. We agree deliverables, access and scope before work begins.
03
Implement & document
Profile improvements, page work and technical fixes follow the agreed plan. You can see what changed and retain ownership of your business accounts and website content.
04
Review & refine
We review completed work and the available search and customer-action data. The next priorities follow what the evidence suggests, with clear limits where tracking is incomplete.
CLIENT FEEDBACK
What working together has been like.
“Kashif reviewed our Google Business Profile and helped make our business information and services clearer. We appreciated his attention to detail throughout the process.”
Syed Khubaib Hassan Bukhari
SK Bukhari Law Associates
“Kashif identified technical issues on our website and explained which needed attention first. His organized approach helped us understand the work and its purpose.”
Nasir Chaudhar
NS Cosmetics
“Kashif helped improve how our services are presented on our website. He considered both search visibility and the experience of customers visiting the site.”
Dr Mohsin Raza
RALM Academy
FIND YOUR STARTING POINT
What would you like to improve?
Choose the area that sounds closest to your needs. You can start with a focused project or discuss ongoing support.
Make your business profile clearer and more useful.
For a business that needs accurate information, a better service presentation and a clearer route to contact.
- Profile information and category review
- Services, links and customer journey checks
- Prioritised corrections and an agreed handover
Scope and price are agreed after reviewing your business. No fixed commitment is assumed.
Give customers a clearer path from search to enquiry.
For a business whose website is difficult to find, confusing to use or held back by WordPress issues.
- Technical and indexing review
- Service-page clarity and internal linking
- Mobile contact-path checks and agreed fixes
Scope and price are agreed after reviewing your business. No fixed commitment is assumed.
Connect the profile, the website and the next priority.
For a business that wants ongoing implementation rather than a one-off set of recommendations.
- Agreed profile and website priorities
- Content and implementation support
- Reporting with context and next actions
Scope and price are agreed after reviewing your business. No fixed commitment is assumed.
PRACTICAL KNOWLEDGE
See how I approach SEO questions.
My videos cover Google Business Profile, website auditing and search performance. They give you a way to assess my explanations and approach before starting a conversation about your business.
Google Business Profile explained
A practical website audit
Technical SEO checks
Understanding search performance
FREE TOOLS
Useful tools. A practical place to start.
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INSIGHTS
Understand what matters in local search.
SAVE IT. USE IT.
Your next local SEO review starts here.
A practical 12-point checklist covering your business profile, website, reviews and measurement – plus a worksheet for your next three priorities. Free to download. No email required.
Prepared by Kashif Raza / Rankalytic. A practical self-review, not a Google ranking score.
BEFORE YOU GET IN TOUCH
Questions business owners ask.
Do I need Local SEO or just profile optimization?
A profile-focused service may fit if the listing needs cleanup and your website already supports your main services. Broader Local SEO is useful when profile work, service pages, technical issues and local authority need to be addressed together.
Does Google Maps SEO mean something different from GBP SEO?
They commonly describe overlapping work to improve how an eligible Google Business Profile appears in Maps and local results. Local SEO is the broader discipline and can also include your website, business listings, reviews and relevant local links.
How soon should I expect results?
Some corrections can be implemented quickly, while meaningful visibility changes need observation over time. Competition, existing profile strength, website condition and searcher location affect the outcome. I do not promise a ranking or a fixed date for growth.
What is included in the free audit?
A manual one-page review with three prioritized observations. Send your website, profile link and service area. The usual delivery target is 48 hours after the necessary details are received; it is an initial review rather than a comprehensive technical audit.
Will I keep control of my accounts?
Yes. You retain ownership of your website, profile and content. Access should be provided through the appropriate account roles, rather than sharing your main account password.
Can you help if I already have a website?
Yes. I review the existing website first. The agreed work may involve improving current pages, fixing technical issues or adding a genuinely missing service page; a complete rebuild is not automatically required.
How do you approach customer reviews?
I can help create a consistent request and response process for genuine customers. Requests should be neutral and should not offer incentives or selectively ask only satisfied customers. Reviews must reflect real experiences.
How do we get started?
Send your website, Google Business Profile link, service area and the main issue you want to solve. I will review the context and explain a suitable next step before proposing paid work.
LET’S TALK
What would you like your business to be found for?
Tell me what you offer, where you serve customers and what is not working today. A website URL and Google Business Profile link are enough to start a useful conversation.
Prefer a form? Use the enquiry form below. Please do not include account passwords or sensitive customer information.
RANKALYTIC / KASHIF RAZA
A clearer local presence starts with a conversation.
Local SEO, Google Business Profile optimization and practical WordPress SEO for local businesses.