ABOUT KASHIF RAZA
Practical SEO support, with a person behind the work.
I am Kashif Raza, the person behind Rankalytic. I work on Local SEO, Google Business Profile optimization, website audits and practical WordPress improvements for businesses that want a clearer presence in search.
This website brings together my services, reporting samples and educational content so you can understand how I approach the work before deciding whether to get in touch.
THE WORK BEHIND THE REPORT
Practical capabilities, explained through deliverables.
PROFILE ACCURACY
Google Business Profile
Review the identity, services, contact details and the page customers land on. Deliverable: a clear record of the profile gaps and agreed corrections.
WEBSITE DIAGNOSTICS
Crawling and WordPress
Investigate page discovery, indexing signals and technical obstacles. Tools such as Screaming Frog and Search Console support the checks; the report explains what is verified.
CONTENT CLARITY
Service-page planning
Connect a real service with the questions a customer needs answered. Deliverable: an agreed page purpose, useful content and a clear enquiry route.
MEASUREMENT
Reporting with context
Identify the source, period and meaning of each metric. Deliverable: completed work, observed changes, limits in the evidence and the next priority.
THE DETAIL
Why local business search is my focus
A local search often starts with an immediate need: someone looking for a service, comparing nearby providers or checking whether a business is open. The information they find needs to be accurate, convincing and easy to act on.
That is why I look beyond a ranking report. A useful search presence connects the business profile, the website and the enquiry journey. Each part should help the customer understand the business and decide what to do next.
THE DETAIL
The work I bring together
My work includes Google Business Profile reviews, service information, local website content, technical audits and on-page improvements. I consider how those pieces support one another rather than treating every issue as an isolated task.
Experience across legal services, healthcare, education, beauty and retail, and local services has reinforced the need to understand the business first. A clinic’s customer questions and contact journey can differ substantially from those of a retailer or service contractor.
THE DETAIL
How I approach a project
I begin with your services, service area and current concerns. From there, I review what customers and search engines can see, identify the gaps and explain the priorities. The scope should make sense to you before work starts.
During implementation, I aim to keep changes understandable and recoverable. Reporting should distinguish completed work from an observed outcome, and a measured button click from a confirmed lead or sale.
THE DETAIL
Sharing the reasoning behind SEO
I also create videos about website auditing, Google Business Profile and search performance. Explaining a topic clearly is part of making the work useful, whether the audience is a business owner, a client or someone learning the skill.
You can explore the videos linked from the homepage and read the existing blog. They provide a more direct view of my approach than a list of tools or unsupported claims about expertise.
THE DETAIL
What you can expect from working with me
You speak directly with the person reviewing the issues and shaping the plan. You retain ownership of your business accounts and content. Scope, access and reporting should be discussed openly, including what cannot be verified with the available information.
I do not promise a number-one ranking or a fixed number of customers. I offer a focused review, a clear plan and practical work that can be checked. If that approach fits your business, send me your website and the main problem you want to solve.
NEXT STEP
Start with the business, then choose the work.
Share your website, Google Business Profile link and service area. I will review the context and explain which problems deserve attention before recommending a scope.