FREE SEO TOOL
UTM Campaign Link Builder
Create a tagged destination for a newsletter, social campaign or other marketing placement. Consistent labels make later reporting easier when your analytics setup reads those parameters.
No account required. This tool processes entered values in your browser.
HOW TO USE IT
Make the output useful.
Enter a complete destination URL and provide source, medium and campaign. Term and content are optional. The builder keeps the destination’s existing query parameters and fragment while updating the UTM values you specify.
Choose a naming convention before sharing links. For example, lowercase source names and a consistent campaign slug can avoid separate labels for what is actually the same campaign. The tool can lowercase UTM values for you, but it does not change the destination path.
UNDERSTAND THE LIMITS
A tool supports your judgment.
A tagged URL does not install analytics or prove conversions. Test the link and check your own reporting setup. Do not put personal customer information or secret tokens into campaign labels, because URL parameters can be visible to recipients and reporting systems.